Sprinkles Cupcakes shop reopens in City Center, almost as suddenly as it shut down

In an unexpected turnaround, the Sprinkles Cupcakes franchise in San Ramon has opened its doors again – nearly six weeks after the parent company abruptly closed all locations nationwide. 

The small dessert shop on the first floor of City Center Bishop Ranch reopened Feb. 12, with limited hours and a limited menu for its initial weeks back in business before ramping up under new normal operations, according to head baker and general manager Avery Massa. 

“(I) was absolutely devastated when we closed down. This bakery means SO much to me, and I am beyond ecstatic we are re-opening,” Massa said in a post on Nextdoor. “Any support would mean the world to me, and my team! I hope to see some of you very soon.”

The San Ramon store had shuttered like all others across the country on New Year’s Eve when the private equity owners of Sprinkles Cupcakes pulled the plug on the brand. 

But it appears two franchise locations in the Bay Area found some flexibility, with the shops in City Center and Stanford Shopping Center in Palo Alto now open again – they are the only stores currently listed as active on the pared-back Sprinkles website.

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